24/11/2025

Danish Crown Foods

DNK-Randers, Danish Crown Vej

Category & Brand Manager 

Are you our new team member, with a desire to be part of a global team in one of Denmark's largest FMCG companies, where you will have an exciting opportunity to work with one of our biggest categories. 

At Danish Crown, we believe that results are created by talented and dedicated people and we have an exciting opening where you will be responsible for securing strong growth and profitability within our Canned meat category across key Asian markets. 

Based at our head office in Randers you will be part of Global Categories, Marketing and Innovation in Danish Crown Foods, which drives the global strategy and execution across a number of categories. More specifically, you will be part of our category team consisting of seven dedicated colleagues, working across category, brand and product management in 3 global categories. 

Key responsibilities:
As our new Category & Brand Manager, you will be responsible for delivering a strong and profitable Canned Meat category performance within your market portfolio. You will develop and align strong annual business plans in cooperation with sales, production and product management. You will also drive the development of brand assets and execution locally in your markets. Your main tasks will include:

Category strategy and development

• Identify key category drivers across own markets though category, consumer and customer insights 
• Define role of brand(s) and PL to deliver against category drivers
• Identify business development opportunities across existing markets and build plans to deliver against those together with sales

Innovation and assortment 

• Ensure a competitive line up based on global assortment with local add ons
• Develop size and format strategy 
• Input to global innovation pipeline and initiates LX projects for own markets based on category drivers, consumer insights and customer understanding
• First point of contact for new brand, new channel assortment, strategic PL 

Brand Activation

• Build annual activity plans and ensures buy in and follow up with key distributors
• Develop brand activation assets and ensures local adaption and execution
• Lead selected Global brand activities and asset developments  

Other    

• Support sales with category presentations and persuasive plans for growing the category in size and/or profit 
• Support supply chain in planning process including input to S&OP process and support for capacity expansion projects

We are looking for someone with:

• A master degree within marketing, business or equivalent
• 2-3 years of business experience, preferably in food related FMCG category or brand  management 
• Experience and proven record working in a complex organization

Appetite for more? 
If you believe this position is for you, please do not hesitate to contact Director, International Category Lead - Global Categories, Marketing and Innovation, Mikael Horsbøll at (+45) 20 58 09 47 to learn more about the position. 

 
We review candidates continuously, so let us know why you are the right candidate for the job and send it together with your CV as soon as possible. Application deadline is December 5th, 2025 at the latest.

We look forward to hearing from you!